Mining Link Targets For Your Mortgage website

Alarge part of any effective law firm web strategy includes finding new opportunities for link targets. There are a number of ways that you can use search engines and blogs to identify new link opportunities for your firm.

The first way is using advanced search operators. Advanced search operators allow you to view web pages that are likely candidates for new links.  These operators can help you limit search results to directories that allow for profile and/or article submission.

The second way is to use Google Reader and Google’s Blog Search features. Identifying relevant blogs to follow and link-to fosters new links back to your blog.  When you link to a blog, you should consider sending the original poster a notification that you wrote a post that references theirs.  That way, they will recognize that you write on similar topics and may even look to you as a reference in future posts.

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